What is Mahalo?
Mahalo is a human-powered search engine that creates organized,
comprehensive, and spam free search results for the most popular
search terms. Our search results only include great links.
Why use Mahalo?
We take the time to find and organize the best links for search terms,
so you don't have to. With traditional search engines you need to
figure out the right search term and find relevant results within an
unorganized list that often contains irrelevant results, spam, and
some mediocre sites. With Mahalo, you can enter a simple search term
and instantly get an organized page of results that only includes
Our results contain everything you need to know about a topic and are
organized into sections to help you quickly find what you need. For
example, our travel pages for cities contain sections on basics
(weather, current events, maps, history), flights, vacation packages,
transportation, activities, attractions, events, tours, hotels,
restaurants, shopping, nightlife, and local blogs.
Discover great new links
Many of the great links we find are very hard to find on Google.
People who use Mahalo often find great links that they'd never
discovered with Google, despite many searches. Our comprehensive
result pages also offer great related links that you may not have
thought to look for.
Spend time enjoying great content instead of looking for it
People spend a lot of time on traditional search engines just looking
for great content. Because every Mahalo link is great, you can spend
your time enjoying great new content instead of looking for it.
Say goodbye to spam, mediocre content, and deceptive sites
Mahalo never links to spam, mediocre content, or deceptive sites. It's
We focus on the areas where traditional search engines struggle
Search results for certain categories, such as products, travel, cars,
and health, are cluttered with people selling things, making it
difficult to find great information on those topics. We focus on those
topics and provide organized results that offer great links for every
type of info you could need.
What if Mahalo hasn't written a page for my search term?
If we haven't written a page for a search term, we return a few
related Mahalo pages and Google results. If you search on Mahalo, you
either get amazing Mahalo results or Google results. If you'd like us
to write a page for a specific search term that we're missing, you can
submit a request and we'll add it to our hit-list and email you when
we complete the page.
Does Mahalo have an editorial process, and, if so, what is it?
Yes. Mahalo has an editorial process to ensure that each search result
is reviewed multiple times. Search results built in the Mahalo
Greenhouse by our Part Time Guides are quality controlled by both our
Mahalo Mentors and our Full Time Guides before being added to Mahalo.
Search results built internally by our full time staff are checked by
other Full Time Guides and our editors. We also have a place on every
page where you, the public, can report problems or errors with our
pages. Our Guides then check these errors and correct them.
Additionally, we have a dead link checker which helps us remove links
that are no longer functioning and a full time team watching the news
to make sure that every hot search term or news item is updated
What if I love Mahalo results but I'm not ready to switch to Mahalo
for all searches?
We created a browser extension that allows you to continue to use your
current search engine and view Mahalo results side-by-side, whenever
we have a page for your search, without you doing any extra work. It's
simple to install and free. Learn more about Mahalo Follow
Can I get involved with or contribute to Mahalo?
Absolutely. Every Mahalo search result has a form to recommend a link
for the page and a message board where you can discuss the page. We
also have a program, called the Mahalo Greenhouse, where anyone can
write search result pages and get paid for each page that we accept to
Mahalo. Learn more about the Mahalo Greenhouse.
Why do short searches work better on Mahalo?
Mahalo search results are organized into sections and comprehensive.
For example, each product page includes the following sections: buying
guides and information, retailers, comparison shopping, coupons and
deals, etc. As a result, if you're looking for hot tub information and
reviews, you can simply enter "hot tub" and you'll get all the links
you were looking for and a bunch of helpful related links.
What is the press saying about Mahalo?
See the Mahalo Press Coverage Page
What does Mahalo mean?
Mahalo is Hawaiian for Thank you.
What are all these symbols next to the links?
We have three types of symbols: Warnings , Guide's Choice , and What
is? icons. Warnings warn you about a link that we thought necessary
to include, but which may be unnecessarily ad-heavy, have a pop-up,
require a free account, or suffer from some other problem that makes
the link not quite as nice as we'd all like it to be. Some warnings
will be more informational, letting you know, for example, if a link
leads to a site that is partially in another language. A full list of
our warnings can be found on our Mahalo Warnings page. If you hover
over the warning symbol with your cursor, a text explanation of the
warning will appear. Example:
The Guide's Choice symbol is a shaka sign, a Hawaiian symbol
commonly used as a greeting. On Mahalo, it means that one of our
Guides really likes the link that the shaka follows. If you hover over
the Guide's Choice symbol with your cursor, the name of the Guide who
recommends the link will appear next to a brief explanation of why the
link is recommended. Example:
We also have our What is? icon. We place this icon next to sources
with which you may not be familiar. These icons link to a What is ...
? page that provides a brief description of the site and why we use it
here at Mahalo. Example: Technorati
I noticed on the Guide profile pages that many of the results are
marked as 60%, 75%, or 90% complete? Why aren't any of them 100%
On each search result page, we continually add and prune links as we
strive to include 100% of the best links available. We mark each page
a % complete to indicate how close we think it is to our ideal. We
encourage every one who uses the site to help us reach our ideal by
recommending links, reporting problems, and participating in our
What sites will I find / not find on Mahalo?
We will not link to:
... spam sites.
... non-spam sites that have deceptive, or overbearing, advertising.
For example, we will not link to splogs - spam blogs that have nothing
but ads above the fold, forcing you to scroll down to get to the
content, which might be scraped from another site. This includes sites
that are largely advertorial.
... any sites that give the appearance of participating in phishing or
any other type of malicious activity ("phishing" being the fraudulent
acquisition of sensitive personal information by masquerading as a
... sites that simply regurgitate information from other sites with or
without giving credit where credit is due. For example, if you have a
blog that you use to simply aggregate your favorite posts about
gadgets from other, more notable gadget blogs (such as Engadget or
Gizmodo)—without adding substantial value and information via your
blog—then we will always link directly to the source of the
information rather than to your blog.
... sites which scrape or re-purpose other people's content without
permission. Note: We are not able to police every site we link to, so
we will make mistakes. If we're linking to a site which you feel is
misappropriating your content please let us know by clicking the
"Report" link on the search result page in question.
... sites of unknown origin (i.e. we cannot establish who operates the site).
... sites which have adult content or hate speech.
We will link to:
... sites that are considered authorities in their field (i.e. Edmunds
for autos, Engadget for consumer electronics, and the New York Times
... sites which create original, high-quality content on a consistent basis.
... sites that have been operating for over one year. Sites under a
year will be considered, but most will be placed in a
"member-submitted" section at the bottom of the page until they hit
the one-year mark.
... sites that have clean layout, design, and a modest amount of advertising.
What happens to sites that you block or remove from your pages for
Just as we create a list of trusted sources that we use to build our
search results, we also have a list of sites that we will not link to
because they infringe on the copyright of others. Any site removed
from Mahalo for infringing is banned from Mahalo as a whole and added
to this list.
How do I get my site listed on Mahalo?
See Mahalo's Guide for Publishers
I recommended a site and you didn't add it to your search result
pages. What gives?
There could be numerous reasons for this. Perhaps your site is too new
and hasn't really established itself online. Perhaps your ad placement
was too over the top, and your site was determined to provide good
content, but at the expense of a good browsing experience. Perhaps
your site, being a good site about a search result, was simply beat
out by all the best sites about that same search result. See our list
describing sites you will and will not find on Mahalo for more